Königsweg
The name is a manifestation of the consultancy's claim: the best way is the king's path (transl. Königsweg), which takes into account all relevant factors and aspects. A brand development that begins with the corporate identity and even the naming and finds its conclusion in a consistent playout on different channels. Clear and bold: This mantra forms the visual translation of the credo.
![](https://www.daubermann.com/e57/e2274/e2357/blogbeitrag-reddot-01.jpg)
The following communicative core objectives were to be achieved in the corporate design process:
- Uncovering and defining a holistic corporate identity.
- Formation of a name
- Analysis of the competitive environment / overall market
- Environment analysis / analysis of the communication landscape
- Analysis & definition of target groups
- Exposure and definition of design attributes as well as drafting of design routes
- Procedural, multi-stage conception phase
![](https://www.daubermann.com/e57/e2274/e2358/e2360/e2363/blogbeitrag-reddot-signet2.jpg)
![](https://www.daubermann.com/e57/e2274/e2365/blogbeitrag-reddot-02-1.jpg)
A bold, contrasting color code leaves no room for compromise, misunderstanding or interpretation. Strong typography creates differentiation and carries the traits of willpower. Even a separate symbol for clarity is created, which is centrally applied communicatively as an organizing as well as pictorial element. Going one's own way: This working approach runs like a red line through the development - from the utilization of design in everyday communication, to the website with a newly conceived form of context-relevant content distribution.
![](https://www.daubermann.com/e57/e2274/e2367/koenigsweg-10.jpg)
![](https://www.daubermann.com/e57/e2274/e2368/koenigsweg-01.jpg)
![](https://www.daubermann.com/e57/e2274/e2369/e2370/e2372/koenigsweg-07.jpg)
![](https://www.daubermann.com/e57/e2274/e2369/e2371/e2373/koenigsweg-06.jpg)
![](https://www.daubermann.com/e57/e2274/e2374/e2375/e2377/koenigsweg-02.jpg)
![](https://www.daubermann.com/e57/e2274/e2374/e2376/e2378/koenigsweg-05.jpg)
![](https://www.daubermann.com/e57/e2274/e2379/koenigsweg-09.jpg)
![](https://www.daubermann.com/e57/e2274/e2380/480H-koenigsweg-03.jpg)
Digital Communication
![](https://www.daubermann.com/e57/e2274/e2383/koenigsweg-11.jpg)
![](https://www.daubermann.com/e57/e2274/e2384/koenigsweg-08.jpg)