Porsche 718

The new generation of the Porsche Boxster received a significant power boost, bringing speed and dynamics together with the Boxster's dignified driving characteristics. The design application at the driving event plays with homages to the vehicle itself and generic associations with driving pleasure - dynamic, soft styling, air intakes, wind tunnel, winding roads. Despite the charge, the design takes a back seat, acting to underline, reinforce, shape, but also foregrounding the vehicle and the exciting location of the event, an airport site in Lisbon. The key visual was used in diverse variations and adaptations on the numerous media of the event, from the wall design to the room card, as well as in animated form.